Just right. That's what Lagom, a Swedish word, describes. And it's exactly how one would describe Lagom Designs' line of gift wrap and greeting cards. The U.K.–based company delivers an handsome array of paper goods featuring illustrations and designs by talented folks from around the world. Some of the more recent additions to the collection are no different.
The three graphic wrapping papers above are by Lagom Designs founder, Kelly Hyatt. Left to right: Michiko, Kita and Asa gift wrap, £1.50 per sheet.
Illustrator Naomi Wilkinson's greeting cards feature delightful, colourful scenes. Left to right: Carousel, The Dancers and Fishing cards, £1.90 each.
Spanish designer and photographer Yago Partal's Zoo Portraits are amusingly quirky. Clockwise from top left: Ostrich, Lemur, Great Grey Owl and Bull greeting cards, £1.90 each.
+ Photography courtesy Lagom Design